Humana Labs

Clinical laboratory identity & campaign
Live site: humana-labs.com (opens in a new tab)
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A clinical laboratory built around human quality.

Humana Labs is a clinical laboratory founded on a simple promise: precise results delivered with warmth and care. The brand name is rooted in the Spanish phrase "calidad humana" — human quality — emphasizing both the technical accuracy of the lab work and the friendly, professional team behind it. Every brand decision had to communicate confidence in the science and approachability for the patient at the same time.

A full brand stack — digital, print, and physical.

The engagement spanned the full brand stack: logo and identity, a campaign-ready website, advertising creative, motion graphics, signage, in-clinic display, and stationery. Visual consistency across digital, print, and physical touchpoints helped position Humana Labs as a modern, trustworthy diagnostic partner — recognizable in any environment a patient might encounter the brand.

Humana Labs — humana logo
Humana Labs — h1
Humana Labs — h2
Humana Labs — h3
Humana Labs — humana web
Humana Labs — humana campaign
Humana Labs — labs
Humana Labs — globos
Humana Labs — billboard
Humana Labs — estudio 12
Humana Labs — estudio 18
Humana Labs — display 09
Humana Labs — display 15
Humana Labs — display 16
Humana Labs — display 17
Humana Labs — display 19
Humana Labs — Window cling 01
Humana Labs — sign
Humana Labs — merch

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