Full Home Renovations

Bay Area home renovation contractor

Read the case study ↓ See the Google Ads campaign ↓

A construction brand built for trust.

Full Home Renovations is a Bay Area home renovation contractor whose brand had to do real, measurable work: build trust at the first impression, communicate the breadth of the service, and convert. We delivered a complete identity system — wordmark, color, typography, and application standards — designed to read as professional and reliable across every customer touchpoint, from a yard sign to a Google Ad.

Identity, collateral, web, and branded apparel.

The engagement covered the full marketing stack: brand identity, website design, marketing collateral (folders, leave-behinds), and branded apparel for the field team. The brand is intentionally restrained — confident green and navy, clean type, clear hierarchy — so the work itself does the talking. The result is a contractor brand that holds up next to the polished national franchises while still feeling local and accessible.

Full Home Renovations — fullhomerenovations web

Full Home Renovations — fullhomerenovations web2

Full Home Renovations — hoodie mockup front

Ongoing engagement · Paid acquisition

Beyond the brand: a lead engine on Google.

A brand only pays for itself when the phone rings. After the identity and website launched, Indexia built and now manages Full Home Renovations' paid acquisition on Google Local Service Ads — the pay-per-lead program that sits above every other result on the page and carries the Google Guaranteed badge.

$1,143Weekly budget managed
(≈ $4,964 / month)

~13Qualified leads per month
at Google's forecast

15–25%Of ad charges recovered
through weekly disputes

15–40×Return on a single closed
kitchen or bath job

Why Local Service Ads.

For a contractor, the economics of LSA beat every alternative we modeled. You pay only when a real homeowner calls, messages or books — browsers cost nothing — and the Google Guaranteed badge does trust-building work that no keyword bid can buy.

We benchmarked it against Yelp at the same monthly spend. Yelp's "Request a Quote" broadcasts each inquiry to three to five competitors at once; on LSA every contact is exclusively yours. Same dollars, roughly three times more exclusive leads — plus a formal 30-day dispute window Yelp doesn't offer.

What we manage, every week.

Verification & setup: license, insurance, background checks, categories and service-area mapping — from zero to Google Guaranteed.
Daily auction monitoring: the recommended minimum moves week to week, so bids shift between bath, kitchen and full-home as demand changes.
Dispute & refund management: every charged lead reviewed, call recording checked, valid disputes filed inside the 30-day window.
Response coaching: answering within five minutes converts up to four times better than thirty — so we built the workflow to make that the default.

What happens after the phone rings.

Most ad accounts underperform not because the leads are bad, but because what happens after the lead arrives is improvised. This is the operating flow we set up on day one — the part of the campaign that actually turns spend into signed jobs.

0:00Lead arrivesGoogle routes the call through a tracked number. An SMS alerts the on-call rep within seconds and the lead is auto-logged with category and ZIP.

Under 5 minFirst responseLive answer is the goal. If missed, an automatic text goes out immediately — the single highest-leverage minute in the whole funnel.

15 minQualification callA six-question script: scope, budget range, timeline, address, decision-maker, source. Outcome is a site visit, a virtual estimate, or a polite referral out.

24–48 hSite visit bookedScheduled through a calendar link texted to the homeowner. Measurements, photos, scope and materials — or a video consult for smaller jobs.

3–5 daysDetailed quoteLine-item proposal sent by email and texted as a PDF, with the deal record created automatically in the CRM.

Day 5–14Follow-up & reviewAn automated email and SMS cadence — more than half of closed deals land in this window — then a one-tap review request that lowers next month's cost per lead.

Lead volume and cost-per-lead figures reflect Google's own forecast for this service area and budget at the time the program was built; the Local Service Ads auction reprices daily, so actual results vary by season, category and competition.

Ready to build something this strong?

From brand identity and custom web design to lead-generation campaigns, every Indexia Digital™ engagement starts with strategy and ends with measurable results.

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