Case Study · Branding · Website · Google Ads
Full Home Renovations
A brand built from zero — then put to work.
The challenge.
Full Home Renovations does excellent remodeling work — but excellent work is invisible without a brand people can recognize and trust. When we met them, there was no consistent logo, no website worth sending a customer to, and no system bringing in leads besides word of mouth.
In home remodeling, a customer is about to hand you the keys to their house. Every touchpoint — the logo on the truck, the website on their phone, the ad they clicked — has to say the same thing: these people are professionals.
The brand we built.
Indexia Digital™ designed the identity end to end: the logo and its variations, the color system, typography, business stationery and presentation folders, branded apparel, and a website built to convert visits into calls — fast, mobile-first, and structured around the questions a homeowner actually asks before hiring a contractor.
Then we put it to work: Google Ads.
A brand is an investment; ads are how it pays rent. For more than a year — and counting — Indexia Digital™ has managed Full Home Renovations' Google Ads: search campaigns built around the remodeling services homeowners actually type into Google, pointed at landing pages designed to produce one outcome — a phone call or a quote request.
Intent, not impressions
Budget goes to searches with buying intent — "kitchen remodel near me", not vanity keywords. Negative keyword lists grow every month so spend stays on real prospects.
Continuous optimization
Over a year of weekly adjustments: bids, schedules, locations, ad copy tests and landing page refinements — compounding improvements, not set-and-forget.
Accountable reporting
The client sees what was spent, what it produced and what changes next — in plain language, every month, from the same data Google reports.
Last six months vs. the six before — fewer clicks, far better clicks
Launch months vs. after keyword optimization — lower is better
Share of people who saw the ad and clicked — climbing as keywords and copy were refined
Click-to-call conversion rate vs. the general-contractor category average (2025 industry study)
More phone leads in the last six months than in the six before.
Click-to-call conversion rate — the traffic isn't just bigger numbers, it's better visitors.
Drop in average cost per click after keyword and ad-copy optimization — cheaper visits from better searches.
Click-through rate growth from the campaign's launch month to its best month.
The category-average conversion rate — measured against general contractors in a 2025 industry study.
Of continuous management and monthly reporting — and counting.
Percentages derived from the client's Google Ads account: period-over-period account data and monthly campaign data. Category averages from LocaliQ's 2025 home services search advertising benchmarks (construction & contractors category). Campaign metrics are reported to the client monthly. Results vary by industry, budget and market; no outcome is guaranteed.
One team, every piece.
Brand, website, print and ads — built and managed by the same team, so everything a customer sees tells the same story. That's the difference between having a logo and having a brand that works.
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